Bi-coastal, MDC Partners-owned agency Vitro, which of course has been behind many an ASICS campaign among other things in recent years, has added a handful of new staffers in its San Diego HQ in order bolster its digital, strategic and design departments. Among those joining the fold in Ron Burgundy’s hometown are Peter “PJ” Yesawich, who joins Vitro as digital creative director (with a focus on “all things integrated”) after spending barely six months at Modus Operandi as a CD. During his career, though, Yesawich also held lead digital strategy/creative roles at the likes of EVB, Venables Bell & Partners and Exopolis.
Along with its new digital CD, Vitro has also brought on Deep Focus/72andSunny alum Danielle Waldron as executive director/integrated strategy, Eugene Kim, a former Arnold digital/social strategist who now assumes the role of director of social media and Bill Sager as design director. Along with the new hires, we’ve been told that Vitro, which won the Petco biz earlier this summer, will soon be announcing that it’s nabbed AOR duties for a yet-to-be-named “iconic spirits brand,” which the agency has been working with for the past six months. We’ll keep you posted if and when we find out which brand this exactly is.