Last we heard from Virgin Mobile, the brand and its agency Mother New York were regaling us with Richard Branson’s rather whimsical life story. Now, the two parties have returned to actual product promotion by touting Virgin Mobile’s $35/month phones, which as you can see above, cause people to purposely ditch their current mobile devices in a variety of ways. In this world, the price point and lack of contract lock-ins at Virgin Mobile are deemed worthy enough to engage in a variety of “happy accidents,” whether it’s tossing your phone off a roof or into a blender. Credits after the jump.
Agency Mother NY
Director Guy Shelmerdine
Executive Producer / Partner Brian Carmody
Executive Producer / COO Lisa Rich
Executive Producer Allison Kunzman
Executive Producer Laura Thoel
Producer Drew Santarsiero
DP Joost Van Gelder
Post Production:
Final Cut Editorial
Editor Matt Murphy
Executive Producer Saima Awan
Senior Producer Suzy Ramirez
Assistant Editor Jacob Kuehl
Smoke Artist Ernie Camacho
Colorist Sparkle