Consider this a warning: you will not be able to unsee this.
Those Boulder-based, crowdsourcing-loving folks at Victors&Spoils may have just delivered the most unforgettable holiday video of the year, transforming a hot model into a bikini-clad Santa Claus.
But the video isn’t just disturbing for the sake of being disturbing, there’s a sort of feminist message behind it. It opens with the text “Ad agencies go to disturbing lengths to create the perfect image,” before referencing Tim Piper’s “Body Evolution” video showing a (already thin) model airbrushed into an anorexic stick of a woman. Then, Victors&Spoils admits, “Guess we’re no different” before showing the process of transforming said model into Santa Claus. It’s a pleasant holiday cocktail of funny and disturbing, and a nice parody of Piper’s “Body Evolution” video (that doesn’t mute the message of the original video, but rather builds on it). I’m always for anything calling attention to the unhealthy body image issues caused by photoshopping models and celebrities to unhealthy proportions, so a holiday video that does so with humor is going to win major points in my book. And who will be able to forget the slow transformation from bikini-clad blonde to bikini-clad Santa? No one, that’s who. Credits after the jump.
Executive Creative Director: Noah Clark
Creative Director: Chris Cima
Senior Art Director: Fabien Dodard
Art Director: Travis Brown
Writer: Aylâ Larsen
Editor: Fabien Dodard