Victors & Spoils eschews crowdsourcing or digital aspects for their new campaign for Bank Midwest.
Centered around a few television spots, the campaign emphasizes the human side of Bank Midwest. The above spot “Listening” focuses on a bank worker on the phone with a client, saying things like “okay” and “uh-huh” before the word “Listening” comes on the screen, accompanied by triumphant music. It’s meant to show that in today’s environment, an actual human listening to you at a bank seems revolutionary. Clearly, this campaign is targeted at an older audience than Victors & Spoils typical work, which explains the more traditional approach. The spots “Knowing Your Name” and “Answering The Phone” follow a similar approach. The campaign, which started running in Colorado and Kansas this week, also includes billboards with simple messages, such as “Listening!” and “Mortgage Experts Who Listen.”
“In a time when so many businesses have stopped focusing on consumers, it’s really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work,” explained Victor & Spoils Creative Director Chris Cima.
For a campaign described as “revolutionary,” though, the strategy sure calls to mind Tierney’s work for TD Bank in their “Human Truths” and “Bank Human” campaigns. Stick around for “Knowing Your Name” and “Answering The Phone” after the jump.