Kids: is there anything more annoying? Always asking their stupid questions and making those terrible shrieking sounds, isn’t it about time that they can just watch SpongeBob SquarePants 24/7 and never bother you for anything again? Enter Verizon’s FiOS network and this spot from McCann NY. With one network, your kids can shut up for hours whether they’re watching TV, your laptop, or you cell phone.
Okay, so you might not leave your kids alone with your laptop or your cellphone all of time time for fear that they might break or lick your electronic devices. But, Verizon’s FiOS does run on a fiber-optic network, making it the first integrated network geared towards home use to do so. More importantly, when has Comcast’s ads featured something as cool as a house that transforms into a doctor’s office that transforms into a car in seemingly one take?
While it’s not available everywhere, FiOS has steadily climbed to over three-million television and internet subscribers nationwide. This sleek campaign tells us that Verizon wants to make a big push with its network this holiday season, continuing to expand its coverage and targeting new demographics. We should also note that this ad is much more entertaining than having to sit through an entire Transformers movie, Megan Fox’s presence notwithstanding.
Credits and another spot after the jump.
AGENCY: McCann NY
Executive CD: George Dewey
Group CD/copywriter: Dan Donovan
Group CD/art director: Marco Cignini
Director of VZ Production: Michele Ferone
Senior Producer: Brian Hwang
PRODUCTION COMPANY: @Radical Media
DIRECTOR: Dave Meyers
EXEC PRODUCER: Jim Bouvet
DP: Colin Watkinson
EDITORIAL: Cut and Run, NY
EP: Angie Aguilera
EDITOR: TG Herrington
TELECINE COMPANY: CO3 NY
COLORIST: Tom Poole
FX COMPANY: Charlex, NY
MUSIC COMPANY: MusikVergnugen
AUDIO COMPANY: Sonic Union, NY
MIXER: Paul Weiss