San Francisco-based indie operation Venables Bell & Partners has opened the doors to the fourth floor as it will now house a new “integrated content studio” dubbed Lumberyard. Leading the new unit, which will handle digital, print, video production, editorial, 3D modeling, motion graphics, and “rapid prototyping,” will be VB&P’s recently hired director of content development Deva Ferar. The exec spent time as director of creative development at AKQA and served as SVP, director of digital development for a few years prior to landing at Venables. It looks like Ferar’s staff is getting down to business already judging by the pic above.
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