VB&P Nabs Reebok Biz

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By Kiran Aditham Comment

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Well, that didn’t take long. Just a week after word spilled out that DDB and Reebok were parting ways (yet again), the sports apparel/shoe brand has found a new lead global agency in San Francisco-based Venables Bell & Partners. VB&P won the assignment after a review conducted by SRI. In a statement, Yan Martin, head of global brand marketing for Reebok, says, “VB&P demonstrated a deep understanding of our brand purpose and culture and developed thinking and creative that excited everyone involved in the process. We’re confident that VB&P will help maintain the brand’s forward momentum and raise the strategic and creative bar for the Reebok brand.”

Reebok now joins a VB&P client roster that includes Audi of America, Intel and SKYY vodka.

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