Initially, Venables Bell & Partners’ latest campaign for Conoco gas reminds me of Yahoo’s giant “Purple People Greeter” mailbox. Both are sassy talking objects that attract dogs, love hugs and give gifts. But while Yahoo’s chubby mailbox handed out an assortment of presents to New Yorkers (a dog bone, Yankee tickets, a giant lollipop), Conoco’s vocal car is filled with outdoor gear, designed to delight nature-loving Denverites.
“The Great Conoco Fill-Up” is specifically tailored to the adventurous people of Colorado’s capitol, inspiring them to “fill up and get out there.” After the talking car–which is, what else, an Audi–catches passersby off guard, they’re told to take their pick from ski boots and water bottles, a kayak or a mountain bike. Of course they’re stoked, and will go home to tell their family and friends about their good fortune. But will they start choosing Conoco gas? Is one good deed enough to get a brand some new, dedicated users? Credits after the jump.
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
ASSOCIATE CREATIVE DIRECTORS: Jonathan Byrne and Crockett Jeffers
ART DIRECTOR: Ryan Tovani
COPYWRITER: Marc Einhorn
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Joyce Chen
PRODUCTION COMPANY: Ghost Robot
DIRECTOR: Adam Levite
DIRECTOR OF PHOTOGRAPHY: Andrew Schulkind
EXECUTIVE PRODUCER: Zachary Mortenson
PRODUCER: David Marks
EDITING COMPANY: Lumberyard
EDITOR: Dalan McNabola
SOUND DESIGN: Lumberyard
SOUND DESIGNERS: Dalan McNabola
MUSIC: The Lodge
MIX: Marc Pitchford at Msquared
V/FX: Lumberyard
V/FX PRODUCER: Anna Fields