After spending close to four years at W+K Amsterdam, Jonas Vail is heading over to 180’s Dutch digs to serve as planning director. While at W+K, Vail led planning efforts for EA Sports including its FIFA franchise and developed BASF’s global rebranding campaign (he says BASF “Good Chemistry” and FIFA 10 “How Big Can a Football Get” efforts are among his proudest work).
Though he’s been nestled in Amsterdam for the past several years, Vail has plenty of stateside experience, having served as an account planner at FCB then spending the next five-and-half years as a senior account planner at Goodby before heading to Europe to work at Saatchi & Saatchi London. So why the move now to 180? One of the reasons, Vail says, is the chance to work again with the agency’s CEO Kevin Dundas, who he was colleagues with at two other agencies and whose leadership he has “always admired and respected.” Vail adds, “We work too many ridiculous hours in this industry, so why not be surrounded by people you genuinely like, are inspired by, and respect? I hope to be that for people here as well.”