Following its introduction of ad-free Hulu last month, twofifteenmccann launched “Hello From Hulu,” a goofy spot full of celebrity cameos.
Running as a 60-second broadcast ad and slightly longer online spot, the ad balances its quirky, tongue-in-cheek humor with plenty of the brand’s selling points: namely the shows and movies it has that a certain other streaming service doesn’t. An exuberant pitchman takes viewers through the “fake hallways” of Hulu, after saying “That is a great idea, J.J. Abrams and Stephen King, I can’t wait to see your new Hulu original,” while exiting the elevator. He informs viewers that they can watch all 19 seasons of South Park with the service, before passing through hallways with posters for other Hulu selling points like Seinfeld and Empire. Despite cameos from the likes of Mindy Kaling, Andy Samberg, Neil Patrick Harris and Taraji P. Henson the humor never really finds it mark and the schtick really wears thin by its conclusion. Still, twofifteenmccann hit all of Hulu’s major selling points, making sure to point out its new ad-free offering, and the celebrity cameos help make the effort a bit more memorable, so it could still work to attract new subscribers. The spot also introduces a new tagline for the brand, “Come TV with us.”
Credits:
Client: Hulu
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Art Director/ACD: Sharon Chow-Kaye
Copywriter: Mat Bunnell
Director of Integrated Production: Alex Spahr
Senior Producer: Brandon Romer
Producer: Sarah Sweeney
Business Affairs: Mary Beth Barney
Account team: Charlie Byron, Julie Sinclair, Bhumieka Patel
Strategy team: Gabrielle Tenaglia, Paige Robertson
Production Company: MJZ
Director: Tom Kuntz
DP: Hoyte Van Hoytema
Line Producer: Stephanie Bruni
Executive Producer: Eriks Krumins
Editorial: Final Cut
Editor: Rick Russell
Editor: Crispin Struthers
Assistant Editor: EmaLee Arroyo
Head of Production: Suzy Ramirez
Executive Producer: Eric McCasline
VFX: The Mill
Sr. Executive Producer: Sue Troyan
Deputy Head of Production: Dan Roberts
VFX Supervisor and Executive Creative Director: Phil Crowe
Production Coordinator: Jackson Rogers
Lead 2D: Andy Dill
2D Artists: Jale Parsons, Gareth Parr, Tara Demarco John Price, Rob Winfield, Lisa Ryan, Daniel Lang, Jason Bergman.
Matte Painter: Michael Aceves
Colorist: Stefan Sonnenfeld
Company: Company 3
Music: Human
Sound Mixing: Lime Studios