W+K’s new “It’s Amazing What You’re Capable Of” campaign for TurboTax, which kicked off last week with the excellent “The Year of You” spot, continues on with two new 30-second spots that capture humor and sentiment in equal measure.
The first, “Life is Full of Whys” (above), finds a recently dumped guy, a guy being encouraged by his wife to move, and a sad clown wondering some incredibly depressing questions. However, viewers should note that even in the darkest times, taxes can be your redemption. Sure, everyone hates your clown jokes, but at least you can write off your squeaky shoes as a business expense.
The second, “Did I Get Married?,” is shot from the perspective of a man falling in love with a Manic Pixie Dream Girl, whose questions range from cute to sort of off putting and bizarre. But, isn’t that the kind of girl every guy wanted to marry after watching Garden State, Elizabethtown, Breakfast at Tiffany’s, etc.? And then brag about to web-based financial software? In any case, these spots both hit their target (MEN!) in an engaging, lighthearted fashion. Who knew doing your taxes could be so emotionally rewarding? Credits after the jump.
Creative Directors Dan Kroeger / Mike Giepert
Copywriters Dan Kroeger / Brooke Barker
Senior Art Director Johan Arlig
Senior Producer Erika Madison
Account Team Courtney Nelson / Vanessa Miller / Anna Boteva
Executive Creative Directors Joe Staples / Susan Hoffman
Head of Production Ben Grylewicz
Strategic Planning Amber Higgins / Cat Wilson
Project Management Liza Robbins
Production Company Park Pictures
Director/DP Lance Acord
Executive Producer Mary Ann Marino
Line Producer Michaela Johnson
Production Designer Jason Hamilton