-The Effies announced its calls for entries and launched the Effie Effectiveness Index and new categories (LGBT, Recession Marketing, Insurance and Energy/Nutrition Products and Services). link
-Scion, now equipped with AR game. link
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-Adidas renews sponsorship commitment to MLS. link
-Boelter + Lincoln Marketing Communications (B+L) added Stasha Korthour as account executive and Elizabeth Taft as project manager.
-Footwear company Keen signed Portland-based North as its AOR. link
-Facebook debuts “Universities” page. link
More: “Friday Odds and Ends”