Tuesday Odds and Ends

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By Kiran Aditham Comment

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-Mother New York gets whimsical, psychedelic for new Sweet n’ Low print effort (above).

-McDonald’s named David Easterbrook as global chief brand officer. link

-Burgers meanwhile are now getting crowdsourced. link

-RPA plays up the sporty side of Honda HR-Z in a new campaign. link

-Omnicom-owned Siegel+Gale hired Nikolas J. Contis as director, strategy in its New York office. link

-SoHo-based shop Barker/DZP hired Zach Kelly as account manager and promoted Arielle Kepler to account executive.

-Apple has no defense against an ongoing iTunes scam. link

-“The Situation” is a branding machine (and possibly a douche). link

-MediaCom hired Jason Lim as managing partner, director of direct response marketing. link

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