-Mother New York gets whimsical, psychedelic for new Sweet n’ Low print effort (above).
-McDonald’s named David Easterbrook as global chief brand officer. link
-Burgers meanwhile are now getting crowdsourced. link
-RPA plays up the sporty side of Honda HR-Z in a new campaign. link
-Omnicom-owned Siegel+Gale hired Nikolas J. Contis as director, strategy in its New York office. link
-SoHo-based shop Barker/DZP hired Zach Kelly as account manager and promoted Arielle Kepler to account executive.
-Apple has no defense against an ongoing iTunes scam. link
-“The Situation” is a branding machine (and possibly a douche). link
-MediaCom hired Jason Lim as managing partner, director of direct response marketing. link
More: “Monday Odds and Ends”