Tuesday Odds and Ends

By Patrick Coffee 


-This new ad for Diamonds by Raymond Lee from producer Karen Neicy has a twist that you can definitely see coming, but it still works.

-Hornet Inc.’s global campaign promoting Amazon Prime Day includes animated Corgis and a making of video celebrating the machines that will destroy us.

-Grey and FCB veteran Andy Ball debates how agencies got to where they are today in a detailed LinkedIn post. Short answer: consolidation and no commissions.

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Ian Heartfield and Anthony Austin have assumed the joint ECD role at BBH London as Nick Gill assumes the title of “creative.” He will lead the Tesco and Barclay’s accounts.

-Stonyfield picked Boston’s GYK Antler as its first creative AOR in an effort to expand its share of the hyper-competitive yogurt market.

-INNOCEAN reorganized its media division by promoting Ben Gogley and Eddie Austin to SVP, media director for its two largest clients, Kia and Hyundai.

-Insulation company K-FLEX picked Howard/Merrell of Raleigh, NC as its ad agency of record after a review.

-New York’s CreativeDrive, described as a “technology-enabled content creation model” rather than an agency, hired former Ketchum SVP of marketing Amy Romero as its new CMO.

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