-Steve Hall on why Lego should maintain its partnership with Shell. (A response to Greenpeace’s video, featured above.) link
-Sour Patch Kids Snapchat campaign is the first for a Mondelez brand. link
Advertisement
-Audience-targeted television advertising company Simulmedia announced the hiring of Wendell Wenjen in the newly-created position of vice president, business development. link
-Havas Worldwide London created “The Joke Appeal” to raise funds and awareness for CLIC Sargent, “the UK’s leading charity for children and young people with cancer.” link
-Air New Zealand pulls flight safety video celebrating Sports Illustrated‘s Swimsuit Edition. link
-Liberty Mutual debuts new campaign, giveaway. link