Tuesday Odds and Ends

By Kiran Aditham 

ming

-Commonwealth/McCann creative chairman Linus Karlsson (pictured left, above)has launched a new “strategic, action-based creative company” called MING. Joining Karlsson, who will serve as CCO/chairman of the new operation, in the leadership mix are Brian DiLorenzo, CEO; and president Tara DeVeaux, who joins from BBDO where she served as EVP/account director. MING will be based in midtown NYC and run independently though it will partner with McCann Worldgroup. As for Karlsson and DiLorenzo, the pair will continue in their current roles at Commonwealth/McCann (the latter will continue supporting global production for the agency). link

-L.A./Dallas-based sister production companies Lucky 21 and Directorz have united under the moniker Lucky 21, which will represent directors including Jeff Bednarz, The Chartrands, and Tom Ryan. link

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-A Nielsen study reports there was a 43% increase to $378 million for U.S. TV soccer ad dollars in 2013 versus $266 million in 2010. link

-Leo Burnett has released its 27th annual Cannes predictions listing. link

-Speaking of Cannes, it apparently costs quite a pretty penny per person to enter according to Business Insider. link

-Bi-coastal production company Tool has added interactive  director Aramique to its roster. link

-Here’s an infographic on “the art of deceptive advertising.” link

-Digiday posts five takeaways from native advertising. link

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