Tuesday Odds and Ends

By Kiran Aditham Comment



-Optimus has hired editorial vet, Mike Hackett, who has signed on for exclusive nationwide representation.

-Here are some of the changes for the Cannes Lions Palme d’Or prize:

• Production companies no longer have to have at least 10 entries in the qualifying categories –  Film, Film Craft and Branded Content & Entertainment – to be eligible for the Palme d’Or.
• The Palme d’Or will now consider all shortlisted and winning entries from a Production Company.  In previous years, only the best 10 entries from each production company were considered.
• Shortlisted points will now be capped at 10 points, which is in line with the existing Agency of the Year rules.

-AwesomenessTV, a multi-platform media company serving the global tween/teen audience, today announced that former SVP/digital marketing, T.J. Marchetti at Walt Disney Studios has joined the company as as its new CMO.

-Do you have the flu? Maybe SoftSoap can help via its new “Flu Tracker.” We wanted to help,” says Lisa de Caires, marketing manager at Colgate-Palmolive. “And when we found out 95 percent of people don’t wash their hands properly, we thought Softsoap was a perfect fit. Clean hands means less chance of getting flu.”

-So, Mondelez has been keeping busy recently. link