-Dallas-based agency Moroch Partners beat out Kansas City-based Bernstein Rein and Columbus-based Fahlgren in the final round of a national client-led strategic and creative review for the McDonald’s Ohio Valley Co-op business. As a result, Moroch is now tasked with handling strategic planning, media planning and buying, creative and social for the region.
-Team One and 2K have teamed up to launch the cinematic trailer dubbed “Happy Hunting,” which promotes the new multiplayer shooter game, Evolve (above).
-After spending the last two-and-a-half years as VP/director of media at Havas Media San Francisco, John Mergen has rejoined Sacramento, CA-based MeringCarson as executive media director.
-L.A.-based integrated content/marketing company Radley has welcomed Michelle Owens as its new in-house director of business development. link
-Irvine, CA agency INK has added Raleigh Enterprises, RF Surgical Systems and Agile360 to its client roster.
-Orlando-based agency Push has been named AOR for Southern-inspired breakfast/brunch/lunch chain, Another Broken Egg Cafe.
– Bill Buckley, most recently director of sales and marketing for The Ritz-Carlton, Los Angeles and the JW Marriott Los Angeles L.A. LIVE, has returned to Pasadena’s Ayzenberg Group to serve as VP/brand integration.
-Former BFG Communications Group creative director Cyril Guichard has joined Red Square Agency’s Red Square Gaming unit as a CD.