-Ogilvy Paris believes Perrier can survive global warming. link
-180 LA is set to roll out a new integrated campaign for Sony Electronics that will expand on last year’s HDNA effort. link
-New York shop Your Majesty makes a good ol’ tasering look pretty. link
-British Airways is planning to run ads on its boarding passes, making the flying experience even that much more pleasurable. link
-Former T.A.G. and McCann Worldgroup EP Matthew Winks joined MPC’s Los Angeles office as executive producer. link
-Mediaedge:cia welcomed ex-Ogilvy San Francisco MD Mark Yesayian as the West Coast digital lead. link
-Advertisers, agencies, TV networks and cable operators are forming a Voltron-like consortium to take on Nielsen. link
-City marketers in Las Vegas are struggling with messaging in light of the economic downturn. link
-The Journal of Consumer Research examines children’s tendencies to draw conclusions about social roles from the products they see. link
More: “Monday Odds and Ends”