Tuesday Odds and Ends

  • SHARES

By Kiran Aditham

-BBDO alum and former Eleven GCD Rob Bagot has assumed the role of partner/CCO at fellow San Francisco-based shop, HIL.

-USA Today talks about how ad agencies are embracing entrepreneurship. link

-Boston-based digital agency Genuine Interactive has been named digital AOR for cereal/snacks brand, Barbara’s.

–Kirk Cheyfitz, global CEO and “chief storyteller” at Story Worldwide, will moderate the executive jury at the 2013 New York Festivals International Advertising Awards. link

-Following a review, Houston-based retailer Stage Stores has selected Dallas-based Moroch Partners to handle its agency services including everything from creative and strategy to media buying and planning. Billings are estimated at $25 million.

-London-based mobile marketing agency Fetch has established a base in the U.S. by opening up a San Francisco hub. Leading operations and growth for Fetch U.S. will be newly appointed general manager and Digitas/Razorfish alum, Guillaume Lelait.

-Ogilvy NY and Philips have teamed up to promote the latter’s manscaping Norelco electric razor with a campaign called “I’d Faq Me” (one spot above) See the site here.