-NYC-based shop Campfire built a new HTML5-intensive site for Snapple (above). link
-The gap seems to be narrowing between online and TV ad spending. link
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-Starbucks is raising prices up in the Northeast. link
-Can you spot a “guru” on Twitter? link
-Rick Perry takes to Twitter to pounce on Rick Santorum. link
-NBC Sports claims that advertisers have paid an average of $3.5 million for 30-second Super Bowl spots. link
-The holiday spirit is still intact at Digitas Health. link
-Content sponsorship: The most effective form of advertising? link