-Saatchi & Saatchi NY is hosting its own “ideas event” called 7×7 next week. link
-Rich Siegel tells us why he sucked at being a creative director. link
-Sweet Leaf Tea Company has tapped Austin shop McGarrah Jessee as its branding partner.
-One art director bypassed the normal portfolio showcasing route and created a free iPad app for it instead. link
-Composers/sound designers Heavy Melody, who have worked on spots for Gillette, VW and Pepsi, have remixed tracks for EA’s Shift 2: Unleashed. link
-There’s nothing like beer to reward a climb to the top of Everest (above).
-Nissan: The official automotive brand of future NYC taxis. link
-Jack Daniel’s beats the rest of the spirits pack in buying Twitter ads. link
-Over two-thirds of the British public trust advertising to some extent. link