-Leo Burnett India launched a new campaign for online ethnic store Craftszilla (video above).
-This year, “talent” is Advertising Week’s big focus.
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-More About Advertising explains “why we don’t trust the media (and some ads).”
-Leo Burnett London and OMD U.K. launched McDonald’s largest quality and food provenance marketing campaign to date.
-Adweek shares “Three Takeaways from Trevor Noah’s Daily Show Debut.”
-iProspect U.K. vice president of paid search Richard Lamb calls Google’s Customer Match “A bold step and good news for paid search.”
-AdAge explains why “Cable Ratings Declines Don’t Mean Doom and Gloom for Advertising…Yet.”
-Nielsen claims total audience measurement will arrive by the end of the year.