-John Dewar & Sons is helping to power thousands of Scottish homes by processing distillery by-products (video above).
-Agencies are skeptical ads in comments sections would benefit brands.
-Ted Royer explains “Why creatives should always consider working abroad.”
-LBB previews Saatchi & Saatchi’s “25×25” showcase of 25 alumni directors chosen from the past 25 years of the agency’s new director showcase before its Museum of Modern Art screening.
-Facebook added a new “Donate Now” button for charitable causes.
-Rdio introduced Promoted Music Experiences, partnering with Hard Rock Hotels and Casinos for its launch.
-Fox.com is experimenting with letting viewers watch one long ad before the episode starts instead of shorter ones throughout the program.
-AdAge takes a look “Behind the Scenes of a Campaign That Brags — Very Humbly.”