–will.i.am talks advertising with WPP CEO Sir Martin Sorrell, Google senior vice president, global marketing Lorraine Twohill, The Wall Street Journal CEO Will Lewis and The&Partnership founder Johnny Hornby at Cannes (video above).
-Microsoft is handing over display, mobile and video ad sales to AOL and AppNexus.
-The New York Times examines “Why Television Is Still King for Campaign Spending.”
-Mars is experimenting with bringing together e-commerce and programmatic.
-French agency Rosaparks created an interactive billboard campaign for train company Thalys called “Sounds of the City.”
-Apple Music is launching today.
-Adweek explains “How Narragansett Beer Rebuilt Its Brand With a Meager $100,000 Media Budget.”
-Digiday shares “What agency creatives really think about vertical video.”