Sources familiar with the matter confirm that Tribal New York (which dropped the “DDB” part earlier this year) has parted ways with Seth Friedman, whose official title has been managing
director partner, though his focus was strictly on leading new business efforts. From what sources say, Tribal NY doesn’t have a plan to replace Friedman, whose new biz responsibilities will now be handled by the agency’s executive team. No word yet on reasons for his departure, but Friedman had been with Tribal NY for three years, initially joining the office as head of planning before moving up to his MD/head of new biz position.
Prior to joining Tribal, Friedman spent three years as planning director at sibling DDB New York, leading strategic efforts for clients like H&R Block, Merck and P&G. During his career, the now-ex Tribal NY MD also worked on the account side at the likes of Mad Dogs & Englishmen and Deutsch.