Trattner Returns to \Media Arts Lab

By Kiran Aditham 

To those of you who inquired this morning, the answer is yes. After spending just seven months at 72andSunny as an executive creative director, Scott Trattner has indeed returned to TBWA\Media Arts Lab, the place he called home for eight years before joining up with the former, MDC-owned agency. During his brief stint at 72andSunny, Trattner was tasked along with fellow ECDs Jason Norcross and Frank Hahn with leading work across a client roster that includes K-Swiss, Carl’s Jr./Hardee’s and Activision.

No word yet on why such a brief spell at his former shop, but now, in his second tour of duty at \MAL, which officially begins today, Trattner once again assumes the role of ECD and is back to work on Apple. During his first time out, Trattner helped lead creative for on campaigns for everything from iPod Touch to iPad 2 to iPhone 4S.

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