And so, our conversation with Translation founder/CEO Steve Stoute continues. In Part II of our Media Beat interview with the advertising exec, the prevailing topic is stereotypes in advertising as Stoute touches on the controversial Mother NY-created, Mary J. Blige-starring Burger King commercial (the fallout of which later “crushed” the singer) as well as Ashton Kutcher’s Popchips ad that was subsequently pulled. Stoute’s suggestion for ad agencies? Understand the nuances and perhaps have Mary J. “sell a salad.”
This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Stoute tomorrow.
Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’