Translation recently debuted a new spot for Sprite documenting LeBron James return to his home town of Akron, Ohio.
Entitled “LeBron James’ First Home Game” the spot follows James as a driver takes him through Akron and to Patterson Park, where Sprite has restored two basketball courts. This footage is interpersed with Akron residents discussing how epic James’ first home game for the Cavaliers will be. James arrives at Patterson Park where a throng of excited fans follows him as he sits and watches a pick up game. “They say home is where your heart is. Well my heart is here, it’s always been,” James says. “This is my first game,” he adds, before telling the guys on the court, “I’ve got next.” (Good luck with that, guys.)
It’s an emotional approach, if somewhat muted from coming on the heels of R/GA’s ad for Beats carrying much the same message. Still, aside from the awful Imagine Dragons song used to soundtrack the spot, it’s well put-together and those not already feeling overly-saturated by ads starring James (he also appears in this recent Kia spot) should find it enjoyable enough, especially Cavs fans. A 30-second version of the spot will run during the Cavs first home game later this month, and Sprite has also issued “commemorative 12-ounce cans featuring James’ likeness that are available in Ohio stores,” according to Creativity.