Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.”
The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjinks and a pool party rooftop dive. In the ridiculous 30 second-spot “One Giant Leap” a party-goer takes a rooftop leap into a pool. Only he realizes mid-jump that he left his prized kicks on. Somehow, he has the presence of mind to to quickly slip them off, unharmed, while also managing to make it into the pool. Other spots in the campaign are a bit more plausible, featuring nighttime games of basketball and football. Stay with us after the jump for “Let There Be Light” and “Nightglow,” along with credits.
Credits:
Advertising Agency: Translation, New York, USA
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
President: Nils Peyron
Executive Creative Directors: Jay Berry, Marc d’Avignon
Associate Creative Director / Copywriter: Matt Herman
Associate Creative Director / Art Director: Jeff Blouin
Art Director: Brandon Locke
Copywriter: Daniel Berenson
Junior Art Director: Allison Bulow
Junior Copywriter: Jameson Rossi
Director of Content Production: Miriam Franklin
Producer: Carole McCarty
Head of Brand Strategy: Tim Flood
Strategists: Shon Mogharabi, Kevin Murray
Music Supervision: Nick Pacelli
Account Director: Daniel Mize
Account Executive: Steven Molinari
Asst. Account Executive: Jackson Brodie
Production Company: Pulse Films
Director: Luc Janin
Director of Photography: Starr Whitesides
Executive Producer: Kira Carstensen
Line Producer: Michael Manacop
Editorial Company: Beast LA / NYC
Editors: David Blackburn, Amanda Moreau
Assistant Editors: Richard Gonzalez, Lindsey Nadolski
Post Executive Producers: Jerry Sukys, Helena Lee
Post Producers: Mary Stasilli, Sheena Wagaman
VFX Company: Method Studios
VFX Artist: Tom McCollough
VFX Executive Producer: Angela Lupo
VFX Producer: Matt Engel
VFX Company: The Stable / LA
Audio Post: Heard City
Mixer: Eric Warzecha
Executive Producer: Gloria Pitagorsky
Producer: Katie Flynn
Released: July 2014