TracyLocke Welcomes New ECD

By Kiran Aditham Comment

Dallas native Dino de Leon is returning to his hometown and joining up with TracyLocke West as executive creative director. Last we remember, May was a somewhat busy month in the agency’s Dallas office as it lost its CCO Regan Holley as well as lead creative duties on the TXU Energy account while rumors were swirling about a Tribal DDB Dallas absorption (which were not quite accurate). Anyhow, guess TracyLocke is due for some good news and we suppose they have it with the hiring of de Leon, who has spent the last couple of years serving as EVP, creative director at Westport, CT-based firm Catapult Marketing.

Now at TracyLocke, the new ECD will, as his title suggests, lead creative efforts across the agency’s Dallas accounts. De Leon, a Savannah College of Art & Design grad, has some great expectations about his new gig, saying in a statement, “Being from Dallas, I have always respected TracyLocke as an agency – partly for their work, but more for their habit of ‘crashing the marketing party’ with ideas, regardless of the discipline or challenge.”