It looks like our tipsters from up north were on to something as sources familiar with the matter confirm that the relationship between Union and Tourism Toronto “has come to a close.” Union of course is the Toronto-based, MDC-backed agency that was formerly known as CP+B Toronto. The now-defunct latter agency’s relationship with Tourism Toronto dates back to 2010 and subsequently resulted in campaigns such as the holiday-themed “Torontoland.”
Those on the Spy line tell us that Tourism Toronto remained one of Union’s biggest accounts, though, as perhaps the tell-tale sign, the brand no longer appears on the agency’s client list, which currently includes notable names such as Best Buy, Kraft and Pfizer. From what sources tell us, Tourism Toronto isn’t going to replace Union as of now, but we’ll let you know if we hear more.