How about some Friday morning inspiration?
Operating under the assumption that marketers aren’t self-congratulatory enough already, Toronto-based creative shop Open created “The Marketers’ Anthem” for this year’s Marketer of the Year issue of Strategy. Luckily, Open had a sense of humor about the video.
Dedicated to “Consumer Whisperers, Mother Targeters and Brand Guardians” everywhere, the video is a well-produced and humorous homage to the men and women who “moved us to vote, follow, share, pin, tweet, re-tweet and like.” Open pokes fun at trends like adding “-vertising” to everything, and using acronyms like ROI for return on investment and KPI “instead of what KPI stands for.” (It’s key performance indicator, guys.) The good-natured humor and sarcasm are balanced out by an earnest call to action, and it’s this balance that makes the 1:30 video work. Because on the one hand, it’s impressive that digital marketers have invented a cookie that we can be friends with, but on the other hand, “Oh god, we’re friends with a cookie.” Credits after the jump. Credits:
Creative Agency: Open, Toronto, Canada
Partner Creative: Martin Beauvais
Partner Strategy: Christian Mathieu
Art Director: Jessica Carter
Copywriter: Kate Thorneloe
Project Lead: Anne Ngo
Project Manager: David Power
Production: School Editing
Editor: Ryan Hunt
Assistant Editing: Daniel Bochenski
Exec Producer: Sarah Brooks
Producer: Emily Torontow
Music and Sound Design: Apollo Studios
Sound Design: Yan Dal Santo
Sound Design: Daenen Bramberger
Sound Design: Harry Knazan
Sound Design: Armen Bazarian
Exec Producer: Benedicte Luneau
Producer: Tom Hutch