Instead of opting for the usual ad blitz, Toronto-based indie agency Cundari has gone pro-bono to help support non-profit organization Kickstopper.ca, which aims to put an end to social injustices, et cetera via grassroots, “crowdfunded” donations.
In a press release, Cundari CCO Andrew Simon writes:
“Online crowdfunding has helped people achieve big dreams. Our goal with Kickstopper.ca is to move the needle on social giving in order to help people attain basic necessities in life, from food, to shelter and safety. Our Cundari team is incredibly excited to launch this initiative that will ultimately help many grassroots charities at once.”
He also told us:
“We noticed that a lot of agencies make ads for charities, but very few set out to actually raise much needed funds.”
For the record, Kickstopper doesn’t reap any profits (as noted), and both consumers and charities can donate and start their own funding efforts.