Toronto Agency Celebrates Ten Years by Handing Creative Reins Over to 10-Year-Olds

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By Kiran Aditham Comment

Perhaps we’re hitting on a theme here as we prepare for one monster of a storm, so let’s distract ourselves further from impending doom as we give you this lighthearted,kid-oriented effort from Toronto agency, Grip Limited. To celebrate its ten-year anniversary, Grip, which has worked on TV and web efforts for likes of Budweiser/Bud Light and Acura among others over the years, decided to hand the keys to the asylum over to a group of young’uns in an effort dubbed “The 10-Year-Old Takeover.” Two groups square off in what appears to be a more entertaining version of The Pitch. As you’d expect, our cast of characters’ moxie and honesty is quite endearing.