Today, We Break Into Firstborn

By Matt Van Hoven Comment


It’s been awhile since we’ve sneaked out of the office for a day frolicking about New York’s agencies. The last time we did, we hung out at R/GA where we noticed the crazy three-wheeled motorcycle thing (that we still haven’t had the opportunity to drive…). Today that ends, because we’re going to Firstborn, the design and technology shop that makes things like M&Ms Egg Hunts and wins OMMA’s Creative Agency of the Year Award.

We’re stoked to meet SVP, Executive Director Dan LaCivita because he promised beer at lunch. What, it’s Friday.

A reason you should be excited: we’re bringing our fancy new Sony DSLR (with HDNA, bitches) in hopes of snapping every last inch of the shop for your viewing pleasure. One day we’re going to sneak into the new O&M, too. We’ll also be packing video, so as long as we don’t down too many beers there should be a lot to see. Nobody tell the boss.

This also means we’ll be dark for a few hours. We’ll post as much as we can before then. Happy Friday y’all.

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