With Sergio Marchionne’s marathon press briefing about the future of Chrysler now underway, we unfortunately have to start things off on a bad note.
Above is the new 30-second Jeep spot from Global Hue, which is part of the “I live. I ride. I am. Jeep.” campaign that Marchionne is expected to unveil today. We’re thinking the creative(s) behind this is obsessed with Coldplay’s “Clocks”, because that’s about the only thing this rather forgettable ad reminds us of. Lewis Lazare at the Chicago Sun-Times was a bit more frank in his assessment, calling this “Ghastly. Unspeakably bad. Pompous. Empty” and something that hits “a new low in advertising.” It’s hard to argue with his logic or that of the commenters in this morning’s Jeep post, as the message is muddled at best in a spot that leaves us hoping that things can only get better from here.