Philadelphia-based agency Tierney just launched the follow-up to their “Bank Human” campaign for TD Bank, with “Human Truths.”
“Human Truths” follows much the same vein as “Bank Human,” with four new, 30-second spots each pointing out a flaw with the inhumanity of most banks, and then positioning TD as the alternative. If you caught any of the “Bank Human” spots you know what to expect: someone enters a bland, generic looking bank with a problem and instead of helping to solve it the bank just gives the customer a logistical headache. It’s a straightforward, no-frills approach that speaks directly to TD Bank’s image as a customer-centric bank. The new spots tackle issues such as hold music, getting a new debit card (“Almost Magic,” featured above), running late, and maintenance fees.
“TD Bank’s focus is to create a very human and convenient banking experience,” explained Vinoo Vijay, chief marketing officer, TD Bank. “These new commercial spots speak to the pain points consumers too often face with their banks. They also highlight how TD’s approach to banking is different. This includes our unparalleled service and convenience, as well as our customer-first culture.”
The “Human Truths” campaign kicked off yesterday and will run through mid-August, with a strong presence on the four major networks in all scheduled markets. In addition to broadcast, the campaign will contain additional elements across digital, social media and PR. Stick around for “Maintenance Guy” and credits after the jump.
Credits:
TIERNEY
ECD — Patrick Hardy
ACD — Derek Miller
COPY – Tom McDonough
PRODUCER — Peg Finucan
MANAGEMENT DR — Rick Radzinski
ACCT DR — Heather Nally
EPOCH
DIRECTOR — Phil Morrison
EP/MANAGING PARTNER — John Duffin
PRODUCER — Timory King
SPOT WELDERS
EDITOR — Dick Gordon
EP — Joanne Ferraro
PRODUCER — Amanda Slamin
COLOR CORRECT
Color Collective
Colorist — Alex Bickel
RECORD AND MIX
Audio Engine
ENGINEER — Carl Mandelbaum
MUSIC
AMBER MUSIC
PRESIDENT/CREATIVE DIRECTOR — Michelle Curran
Composer – Mark Tewarson