Even fine artists need corporate sponsors.
In a campaign to promote client TD Bank, Philadelphia’s Tierney commissioned a series of works from nationally exhibited, New York-based artists with the collaboration of Bridgette Mayer Gallery. The artists, who work across mediums, were each asked to produce original tree-themed pieces.
Here’s one from Federico Herrero, who has three works in the Guggenheim:
The purpose of the campaign is to promote MillionTreesNYC, an eco-initiative describing itself as “a public-private partnership between NYRP & NYC Parks” that aims to plant one million new trees in the city by the end of 2015 — with the blessings of one Bette Midler.
The release tells us that the bank “will turn the majority of its New York City storefronts into micro art galleries” and host “pop-up” displays in Grand Central and the Waldorf Astoria. The originals will be for sale and 22,000 posters will be given out for free.
From photographer Sharon Harper, whose works sit in the MoMA and the Whitney:
By multimedia artist Ivan Stojakovic:
Painter Elizabeth Whalley:
A Phillippa Lawrence piece:
A woodcut by Julie Goldstein:
…and an oil by Clara Fialho.
So…inspiration for art directors?