-Multicultural agency Muse Communications launched a new brand campaign for City of Hope which was “designed to spread the word of the cancer center’s ethos ‘The Miracle of Science with Soul’ to the Spanish-speaking community” (video above).
–Dan Goldgeier asks, can agencies be held liable for lying to the clients? And what about the other way around, huh??
-YO, CHICAGO: The Advertising Research Foundation (ARF) is holding an ARF Young Pros event today. You should go.
-French pharmaceutical company Sanofi concluded a five month review of its marketing partnerships by awarding the majority of its business to WPP.
-The Martin Agency responded to last week’s hatred and violence in Charlottesville with a twist on its “Virginia is for Lovers” tagline.
-Deloitte North West Europe acquired Stockholm-based agency Acne, while Deloitte Digital picked up a Chipotle assignment.
-GroupM lowered its visibility standards for social media, nothing matters, the end.
-“Advertainment studio” BARK BARK is expanding to Atlanta. It hired Betsy Powell as vice president of client partnerships and theatrical marketing.