-Saatchi & Saatchi handed out wristbands measuring emotional response to attendees at their New Directors’ Showcase (video above).
-Instagram hires new global head of business and brand development. link
-M&S launches digital campaign for cup sizes DD and above. link
-Fallon partners with Indiegogo in bid for Minneapolis to host the 2023 World’s Fair. link
-Boston advertising agency PJA and College Bound Dorchester launched 3-Syllable, “a series of Boston-centric pictogram puzzles to promote fun, optimism and goodwill citywide.” link
-The Economist Group is expanding its content marketing capability with the expansion of London-based TVC Group into New York.
-Chemistry Club (formerly Engine Company 1) wrapped five Bay Area Rapid Transit (BART) train cars in tentacles for the Monterey Bay Aquarium. link
-A look behind the scenes of North Lake Tahoe. link