-Y&R Puerto Rico set up a vending machine to give customers toothpaste each time they bought candy in this Colgate spot.
-Minnesota’s Fallon was named social AOR for Cargill’s Truvia brand of artificial sweeteners, beating out six other agencies. (The brand is also based in Minnesota.)
-Mountain Dew on Twitter: It’s “already become invaluable to us.” – link
-Pinterest’s “interest following” feature: an ad goldmine? – link
-HBO paid a bunch of people to stand in Times Square and hold up signs to promote The Leftovers – link
-Apparently “oxt” (as in “let’s hang out oxt weekend”) is a thing now. – link
–Jeff Platón, formerly of Cisco, joined Silicon Valley’s Gutenberg Communications. (While at Cisco, he helped the company win an Effie.) – link
-Ogilvy names Jennifer Banovetz to SVP/group director of brand marketing – link