-Chicago-based Y&R Midwest has taken over as AOR for CPG Building Products, a leader in the category of low maintenance trim, decking, railing, mouldings, unique recycled landscaping pavers and deck lighting. Y&R Midwest will now handle brand strategy, creative, and media planning and buying for two of CPG’s premier brands: AZEK Building Products and TimberTech. The agency succeeds Eric Mower and Associates and from what we hear, Y&R Chi beat out the likes of Doner on the biz.
-TBWA\Chiat\Day NY has welcomed its Helsinki office alum/former ECD, Martin Mohr, as a CD who will lead digital creative across clients in the agency’s Big Apple branch.
– Minneapolis-based ad agency, Modern Climate, has been selected as agency of record for local joint, Heggies Pizza. AOR duties include strategic planning, brand identity, social, digital and traditional communications.
– Empirical Media Advisors today announced the appointment of Jim Friedlich as chief executive officer effective immediately. Friedlich succeeds Jack Griffin, who was appointed CEO of Tribune Publishing and begins his new role on April 14.
-Feel like reimagining reimagining SXSW as part of Mario Kart gaming? Well, look no further than this new work from Pennzoil (above).
-Here are your full finalists for this year’s Shorty Awards. link
-Richard Summers, head of strategy at Anomaly Shanghai, has been promoted to partner at said agency.