-Following an RFP that eventually narrowed down to three agencies, Draftfcb Chicago has taken the reins as digital and social marketing agency of record for Planet Fitness. We’ve been told that there was no incumbent on the digital/social biz.
-Well, as a huge fan of JCVD in the late ’80s/early ’90s, I’m glad to see a little comeback of sorts in a new campaign for Volvo (above).
– MEC has retained the media Beiersdorf business in Italy, and has added the Spain, Portugal, and Greece markets to its portfolio. We’ve been told that the value of the win is €100 million across all 4 markets, with the retained Italian business €35 million and the value of the other three at €65million.
-SapientNitro has added a handful of staffers in Toronto including Brent Farrell and George Panopolous as VPs of client services, Modernista! alum Howard Goldkrand as director of innovation, former PWC exec Andrew Light as director of strategy.
-L.A./Chicago-based commercial production company Cap Gun Collective had added William Hamm as EP for original content.
– Alchemy Worx, a digital marketing agency with a 100-percent focus on email, appointed Jeanne Jennings as VP/global strategic services.