– Omnicom agencies Dieste and The Marketing Arm have teamed up to form a new multicultural promotions agency unit called Cultur8, which will be based in Dallas but will also have offices in NYC and LA.
-Speaking of Omnicom, Milwaukee-based, entertainment/music/lifestyle-focused GMR Marketing, which operates within the holding company’s DAS division, has welcomed Julie Yenichek as VP of client management.
-Anchorage, Alaska-based Nerland Agency has rebranded as Spawn. link
-Starcom USA has welcomed Mullen alum Christine Bradt as SVP/director and Starcy Karabuykov, formerly director of media consolidation at Innocean, as VP/director of its Los Angeles office.
-Minneapolis-based, IPG-owned agency Campbell Mithun has launched the “What Matters” site for Wellmark BlueCross BlueShield, which is an extension of CM’s ongoing “Promises Matter” campaign for its client. link
-Goodby, Silverstein & Partners and JAM3 have joined forces to bring us the “Haagen-Dazs Concerto Timer” app, which uses 3D Kinect technology (demo video above). link
-Call for entries are now open for the AME Awards for Advertising & Marketing Effectiveness. link
-Bi-coastal prodco Stardust has brought on Blythe Dalton Klippsten as executive producer in its Santa Monica office.