-Oscar nominee Viola Davis (come on, you know she’s going to win) narrates this new W+K New York ad for Delta.
-One anonymous former agency exec tells Digiday, “I’ve seen so many desperate attempts for innovation. In most cases, they are more of a branding tool than anything else.”
-Twitter will not save you. Its ad revenue was down this quarter despite a new focus on video.
-Publicis Groupe’s revenue also fell 2.5% in Q4, but that might change thanks to a tiny little company called MillerCoors.
-Mondelez promises to have a “more disciplined focus on innovation and brand marketing” moving forward—and we all know what that means.
-Coke launched a global agency review for Powerade. If they just add Mountain Dew, we’ll have a Baja Blast!
-Droga5 talked to Campaign about their very scientific relationship with Uniqlo. Good luck with the paywall.
–Sammy Hagar and Adam Levine combined forces to launch “the world’s first mezquila.” They have yet to record any original music together, thank god.