-Sing it with BBDO Minneapolis: “I’m a lumberjack and I’m OK/ I sleep all night and I work all day…”
–Jason Fox of “Lee Clow’s Beard” reminds us that consumers do not behave in rational ways and that the “secret sauce” is consistency.
–Advertisers are totally ignoring the baby boomers, one of the few demographics that has real money to spend.
–This Gary Milner MediaPost op-Ed is very TL;DR, so we’ll summarize: advertising is dead, long live marketing.
–Critical Mass ECD Sacha Reeb explains why the Cannes jury picked “The Next Rembrandt.”
-Colle+McVoy expanded its media group with a series of new hires and promotions.
-Bloomberg asks, “What might Verizon buy next?” We would suggest an ad agency but we’re not sure that’s a secure investment.
-Tumblr is introducing paid promotions which give a cut to its bloggers.
-Oh BTW, did you know that only 9 percent of digital ads are viewed for more than one second?? This is why we like TV.