This new spot for the California Lottery from David&Goliath and biscuit filmworks director Aaron Ruell stars (among others): an auto mechanic, a laundromat patron, a roller skater who bears a striking resemblance to 70’s Burt Reynolds and a synth-pop jam that may or may not have demanded a remake.
D&G won the CA Lottery account back in 2010–and this Wheel of Fortune tie in is a fairly dramatic departure from other spots created for the client.
Credits and older ads after the jump.
From November 2013 (with a little help from Debussy):
And a crazier spot from back in 2012:
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CREDITS: California Lottery – Wheel of Fortune Scratchers “Spin Me”
Agency: David & Goliath
Chairman, Chief Creative Officer: David Angelo
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
Senior Broadcast Producer: Karen Jean
Account Director: Stacia Parseghian
Management Supervisor: Janet Wang
Account Executive: Lindsay Brown
Assistant Account Executive: Brea Talsness
Production: biscuit filmworks
Director: Aaron Ruell
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Producer: Tracy Broaddus
Director Photography: Damian Acevedo
Production Designer: Laura Fox
Editorial: Spinach
Editor (Courtesy of Rock Paper Scissors): Damion Clayton
Post Producer: Jonathan Carpio
Post FX: Framestore
Head of Production, Integrated Advertising: Bethan Thomas
Producer, Integrated Advertising: Mary Nockles
Music & Sound: Search Party Music
Executive Producer: Eric David Johnson