Lincoln Financial Group is in the late stages of a creative review, with finalists briefed for final presentations, Adweek reports. According to the publication, Lincoln Financial spent around $25 million in measured media last year.
Incumbent Gyro, originally chosen by Lincoln Financial in November of 2011, at which time the agency debuted its “Chief Life Officer” campaign for the brand, is not participating in the review, which is being managed by Ark Advisors in New York. Adweek’s sources have identified the three finalists as Grey, FCB and Kirshenbaum Bond Senecal + Partners. Participating agencies have been briefed for final presentations, set for July, and will pitch out of their respective New York offices.
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