AKQA is taking a cue from its own DIY NikeID effort by launching “Your Heineken” for the beer brand. Now, you can personalize Heineken sleeves with provided photography/images, see 3D visualization of your creation and order a six-pack of the Heineken bevvies for friends, loved ones or yourself.
Your Heineken, though, looks like a Euro-centric effort thus far, having launched in Ireland last week, with Spain and further European markets coming up shortly.
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